News
May 07 2024 Tuesday at 12:45 PM

WE ARE STARTING OVER // SLOW RELAUNCH IN 2024

This is early, moon clutch, black, eco leather, made in germany, ykk zipper

Dearest Friend of EARLY,

One year ago while we were on a family vacation I made the decision to give up the brand in order to concentrate fully on family-life and the calling to work in the fields of energy and spirituality.
I felt overwhelmed and was convinced that I didn't have what it takes to make EARLY as successful as it could potentially be.

So I focused on finding a buyer for many months and was ready to let it go.
I felt very lucky to have found a way that the brand could live on and I could pass on everything that I had created during the last 11 years.

Towards the end of the year, I started noticing that the energy had shifted, the decision that had felt so right before didn’t feel right anymore.
I wrestled with my decision for many days, trying to force a final deal, until I noticed that I had to listen to my gut instinct instead. And so I made the decision to step back from selling the brand after all.

It was one of the toughest decisions of my life because I had this clear vision of what I thought my life should look like. I was longing for more clarity, more focus less things to juggle simultaneously…

I wanted to create time and space to make room to work with the Human Design training that I had spend 8 months of my time on (and invested a lot of money in)
I felt called out when I realized I hadn’t even considered my human Design authority after I made the decision to give up the brand. I had made all the decisions with my mind, which is the opposite of what HD teaches us!
When I had this realization I acted accordingly and called off the sale.

I fell into a freeze response for weeks not knowing what I wanted, at first I thought I wanted to find another buyer. But over time it got clearer and clearer that I probably can’t really sell EARLY because it is a big part of me and it probably won’t be EARLY without me.

I even had a tarot session to clarify how to go on. In the reading with my wonderful cousin @acharmingreading both paths, selling and keeping the brand where equally positive. The keeping path started with the fools card, which represents starting over, starting again from the beginning. So after this period of realizations and integration this is what I intend to do. Starting over, from the beginning. Reshaping, restructuring everything…

I have a vision for the brand that also includes collaborating with others to make it more efficient and successful.

I‘m calling in the right people to support me on this journey, if you feel like you could help, I'm happy to talk!"

I'm also asking for your help directly. EARLY is a small business without financial resources at this point. You all know how Instagram can be a portal for success, so I ask you to like and share my content, tell your friends about the quality of the products if you already own a piece, and invite your friends to follow me to help me reach the right people. Thank you so much for your love and understanding!

lots of love
Valerie


December 02 2022 Friday at 10:00 PM

EARLY @Mochni Ecop Shopping Week Winter Edition

November 24 2022 Thursday at 12:30 AM

OPEN STUDIO // SEASON SALE

DEAR FRIENDS,

FOR THIS YEARS SEASON SALE WE'VE TEAMED UP WITH OUR STUDIO MATE MELANIE HANAPPEL - M'ANAPPELLE DISCO ESSENTIALS AND OUR FRIEND ANJA STOFFEL - IVY CROCHET ACCESSOIRIES!
COME BY TO CHECK OUT EVERYTHING. DON'T MISS OUR SALE SECTION (UP TO 50% OFF), BUY GIFTS FOR YOUR LOVED ONES, AND DISCOVER SOME BRANDNEW EARLY STUDIO  NON-LEATHER ITEMS THAT ARE JUST ABOUT TO BE READY FOR THE EVENT. YOU CAN ALSO HAVE KEYRINGS OR OTHER PRODUCTS PERSONALISED WITH INITIALS OR TEXT OF YOUR CHOICE, TO MAKE YOUR GIFTS EVEN MORE PERSONAL. 

THE STUDIO IS SPACIOUS AND WE CAN LEAVE THE DOORS OPEN FOR VENTILATION IF NEEDED.
IF YOU HAVE ANY QUESTIONS JUST WRITE US AN EMAIL, WE ARE HAPPY TO ASSIST YOU IN ANY WAY.

LOOKING FORWARD TO SEEING YOU VERY MUCH!
ENJOY THE SEASON!
LOTS OF LOVE!
EARLY

 

 

 

December 15 2020 Tuesday at 08:16 PM

INSTAGRAM SALE DEC. 16TH // START 7PM

EARLY STUDIO INSTAGRAM SALE

Dear Friends,

With the holidays around the corner and not being allowed to welcome many people in the studio we decided to do a second Instagram Sale this Wednesday.

You can purchase special colours and styles for a nice price that we usually only sell in stores or directly in the studio. In addition to that there are some seconds for up to 50% off. The sale starts at 7pm via stories on our Instagram account @thisisearly.

All sale products are made from our premium quality, eco-friendly, made in Germany, vegetable tanned leather.

Second pieces have minor flaws that don't affect functionality: 

  • embossing isn't strong enough
  • little scratches or natural marks 
  • variations in leather thickness

How it works:

  • Comment on the picture of the item that you like to buy // First come, fist serve!
  • After we confirm your request pay via Paypal or Instant Bank Transfer and send us your full address for invoice and shipping.

I am very excited about this online event and look forward to getting in touch with you. We'll ship everything directly next day so that it arrives before Christmas. 
It's also possible to pick up your purchase directly in the studio.

As a special treat for you, we randomly pick one customer who will get her/his purchase for free! (Refund via Paypal)

Thank you so much for following our journey!
Happy Holidays!
Valerie 

August 15 2020 Saturday at 11:51 AM

EARLY X INDIAN GOODS CO. BACKYARD SUMMER Hangout

EARLY X Indian Goods Co. Summer HangoutHello friends!

EARLY & INDIAN GOODS CO. are celebrating summer and the love of craftsmanship, and we’d like to invite you to our backyard get-together:

Join us from 3pm on Sunday August 23rd, at the EARLY studio and yard, Burgstraße 70-74, FFM.

We’ve got some special friends coming as well: Eva Kim with a selection of her ceramics; Marc Krause with his tie-dye project “The Future Is Uncertain” and our dear studio neighbour Eva Simin with her beautiful face masks.

We’ve also invited Rachel with the Antipodeon Gelato Bike to bless us with the most delicious ice cream in town and there’ll be a bar with some cool drinks set up.

We’re very excited to have DJanes Keha Sun & Ms. Romanov and Beatris who’ll have lovely tunes going all afternoon long.

We’re super excited and are looking forward to seeing you!

Love

Valerie (EARLY) & Vatsala (Indian Goods Co.)

* * * A special reminder: Due to the current situation, we’re taking extra precautions to ensure your health and safety is well protected. We’ll have plenty of hand sanitiser and kindly ask that you to wear a mask inside the studio and maintain reasonable distance to people you’re not in close contact with on a regular basis.

The studio measures 100sqm and the doors to the yard will be left open for optimal ventilation. We’ll be restricting the number of people inside the studio to 10 at a time.

We hope this means everybody feels safe and can enjoy a wonderful afternoon. * * *

x x x

 

 

 


July 01 2020 Wednesday at 10:52 AM

EXCLUSIVE INSTAGRAM SALE // SUNDAY JULY 5TH // 6PM

Dear Friends,


I hope you are happy and healthy. <3 This Sunday we are trying something new and wanted to invite you to participate in our first exclusive Instagram Sale.

You can purchase seconds, samples and overstock items for half price and 30% off via our stories on our Instagram account @thisisearly.

INSTAGRAM SALE
 
All sale products are made from our premium quality, eco-friendly, made in Germany, vegetable tanned leather.

There are many striped pieces because it took some time perfecting the technique for our new handmade Embossing Edition. If you like to find out how the stripes are made, check out the "Making" Section of our story highlights.



Second pieces have minor flaws that don't affect functionality:

  • embossing isn't strong enough
  • little scratches or natural marks
  • variations in leather thickness

How it works:

  • Comment on the picture of the item that you like to buy // First come, fist serve!
  • After we confirm your request pay via PayPal or Instant Bank Transfer and send us your full address for invoice and shipping.

I am very excited about this online event and look forward to getting in touch with you. Thank you so much for sharing our journey!

Best wishes!
Valerie

 

 

June 03 2020 Wednesday at 07:00 PM

EARLY @ SCHIRN MAG // 069 FEATURE

PORTRAIT VALERIE SIETZY SCHIRN MAGAZIN 069 FEATURE

ITS SO NICE TO BE SUPPORTED BY YOUR HOME TOWN. THIS ARTICLE WAS PUBLISHED IN SCHIRN MAG OF SCHIRN KUNSTHALLE FRANKFURT IN MAY 2020 WHEN I TEMPORARILY USED MOST OF MY WORKING TIME TO PRODUCE FACEMASKS BECAUSE THE DEMAND COULD ONLY BE FULLFILED BY LOCAL PRODUCTION.

READ FULL ARTICLE HERE: https://www.schirn.de/magazin/069/das_mode_accessoire_der_stunde/

 

 

December 07 2019 Saturday at 03:31 PM

SEASON SALE // OPEN STUDIO // SATURDAY DEC. 14TH, 3-8 PM

DEAR FRIENDS,

AFTER OUR FABULOUS EMBOSSING EDITION LAUNCH EVENT LAST MONTH WE ARE HAPPY TO INVITE YOU AGAIN FOR OUR ANNUAL SEASON SALE! 
LET'S GET TOGETHER WITH MUSIC, SPICED PUNCH, HOT CIDER AND A 10% DISCOUNT ON ALL 
EARLY PRODUCTS AS WELL AS UP TO -40% ON SECONDS. IN ADDITION TO THAT WE OFFER YOU THREE OF OUR CLASSIC STYLES FOR A REDUCED PRICE.

CC - perfect combination of clutch and laptop bag with an elaborate lining.Regular: 279€ Sale: 229€

 

Twenty One Bag - Boxy Cross Body Bag with trapezoidal flap and adjustable strap. 

Regular: 459€ Sale: 398€        

 

 

 

 

 


 

 

Minimal, slim, and light unisex backpack with handle and two zip pockets. 

 

 

 

 

 

 

 

 



Lining with slot for 13' Laptops or similar sized devices.

Regular: 589€ Sale: 469€

 

 

 

 

 

 

 

 

 

AS A SPECIAL, WE OFFER TO PERSONALIZE ONE OF OUR EMBOSSED HEART CARD CASES WITH YOUR NAME, MANTRA, LOVE NOTE, ETC... 

 

 

 

 

 

 

 

AND WITH OUR NEWEST ACQUISITION - AN ALPHABET STAMP SET FOR OUR HOT EMBOSSING PRESS -  WE CAN EMBOSS YOUR INITIALS ON ANY PRODUCT OF YOUR CHOICE!

WE ARE LOOKING FORWARD TO SEEING YOU!
SATURDAY DEC. 14TH, 3-8 PM, BURGSTR. 70-74 HH, FRANKFURT

...AND FOR ALL OF YOU WHO LIVE TO FAR AWAY TO COME BY NEXT SATURDAY, YOU CAN GET THE 10% DISCOUNT ON ALL ITEMS BY USING #SEASONSALE AT CHECKOUT UNTIL DEC. 20TH. FOR OUR THREE SPECIALS USE CODE #SEASONSPECIAL.


ENJOY THE SEASON!
LOTS OF LOVE
EARLY

 

November 15 2019 Friday at 12:05 PM

EMBOSSING EDITION LAUNCH EVENT

WITH GREAT JOY I HEREBY INVITE YOU TO THE LAUNCH OF OUR NEW EMBOSSING EDITION.


SAT. NOV. 23ND 4 – 9 PM, EARLY STUDIO, BURGSTR. 70-74, FRANKFURT

EARLY EMBOSSING EDITION LAUNCH EVENT
 
IN 2012 EARLY CAME TO LIFE WITH A COLLECTION OF HIPBAGS AND POUCHES MADE OUT OF A VARIETY OF DIFFERENT EMBOSSED VINTAGE LEATHERS WHICH I FOUND AT A TRADITIONAL WORKSHOP IN A SMALL TOWN NEAR FRANKFURT. WHEN THE TREASURE TROVE OF THIS MESMERIZING MATERIAL WAS COMPLEATELY USED UP I STARTED DREAMING ABOUT MAKING THOSE EMBOSSEMENTS MYSELF, MOSTELY BECAUSE THERE WAS NO EMBOSSED VEGETABLE TANNED LEATHER ON THE MARKET, AND CERTAINLY NOT A MADE IN GERMANY ONE.
I RESEARCHED EMBOSSING COMPANIES AND ONLY FOUND ONE IN GERMANY, BUT THEY DIDN’T HAVE THE RIGHT PATTERNS.
ONE DAY I SPOKE TO ONE OF MY PRODUCERS ABOUT IT AND SHE TOLD ME THAT THEY HAD DONE EMBOSSEMENTS LIKE THIS MANY YEARS AGO AND MIGHT HAVE SOME PATTERNS IN THE BACK OF THEIR GARAGE SOMEWHERE... A FEW WEEKS LATER SHE GAVE ME A BOX WITH SEVERAL PATTERNS, FOR EXAMPLE THE AMAZING RHOMBOID ONE THAT I USED FOR THE CLASSIC HIPBAG YOU SEE IN THE PICTURE ABOVE. I WAS EXTREMLY HAPPY ABOUT THIS DISCOVERY AND THEN TOOK IT A STEP FURTHER BY MAKING A NEW STRIPE PATTERN FROM BRASS BARS WHICH I GLUED TO A STEAL PLATE.

FORTUANTELY THE OLD EMBOSSING MACHINE IS ALSO STILL WORKING AND I LEARNED A LOT ABOUT IT DURING THE LAST COUPLE OF MONTHS. IF YOU LIKE TO SEE HOW THE EMBOSSEMENTS ARE BEING MADE CHECK OUT THE MAKINGSECTION IN OUR INSTAGRAM STORY HIGHLIGHTS. @THISISEARLY

YOU CAN EXCLUSIVELY BUY THOSE EMBOSSING EDITION PIECES AT OUR LAUNCH EVENT OR VIA PERSONAL MESSAGE ON OUR SOCIAL CHANNELS.

SO NOW YOU KNOW HOW MUCH THIS EDITION MEANS TO ME, AND I’M LOOKING FORWARD TO CELEBRATING IT WITH YOU!
COME AROUND AND ENJOY DRINKS, MUSIC, DISCOUNTS AND A SECONDS SALE (UP TO 50% OFF)!
 
XXX
EARLY
September 12 2019 Thursday at 11:27 PM

EARLY @FAZ

September 11 2019 Wednesday at 11:15 PM

"LEDER IM WANDEL" TALK AT LEDERMUSEUM OFFENBACH

 

IF YOU LIKE TO KNOW MORE ABOUT MY JOURNEY WITH EARLY AND ABOUT THE WORK OF MARLON NAVARRO -Leather Goods-AND Frisch Beutel COME TO OUR TALK SUNDAY 11AM AT LEDERMUSEUM OFFENBACH.
LOOKING FORWARD TO SEEING YOU THERE! 

LEDER IM WANDEL: EINE GESPRÄCHSREIHE DES DLM

Unter dem Motto „Start-up Leder: Junges Lederdesign aus Rhein-Main“ geht die DLM Gesprächsreihe LEDER IM WANDEL in die dritte Runde: Junge Lederdesigner*innen aus der Region berichten über ihre Motivation ein Start-Up-Unternehmen zu gründen. Sie erzählen von ihren Erfahrungen hinsichtlich ihres Handwerks und der Nachfrage nach ihren Produkten. Dabei spielen Nachhaltigkeit und Digitalisierung eine Rolle, ebenso die Frage nach dem Standort Offenbach am Main/Rhein-Main.

Die Gesprächsgäste sind Valerie Sietzy von Early (Frankfurt am Main), Katharina Pfaff und Lisa Frisch von frisch BEUTEL (Frankfurt am Main) sowie Marlon Navarro von Marlon Navarro Leather Goods (Offenbach am Main). Das Gespräch wird moderiert von Dr. Anett Göthe, Kulturjournalistin.

 

 

August 07 2019 Wednesday at 12:56 PM

SOUVENIER SHOP AT LINDLEY HOTEL // SUNDAY AUG. 11TH

 

SOUVENIER SHOP LINDLEY HOTEL

 

Justina Honsel Brand Consulting is pleased to invite you to the souvenir shop in Frankfurt at the beautiful Lindley Hotel.

Connect * Meet lovely People * Awesome Food * Sustainable Brands * Beautiful Location

*11 am - 5 pm Souvenir Shop with different Brands

Same day, same location: 

*9.30 am Connect to inspire Breakfast

*11 am Yoga mit Marleen Haberscheidt from Modern Sangha

Reservation Yoga or/and Breakfast: mail@justinahonsel.de

 

Sonntage sind wunderbare Tage. Vor allem, wenn es tolle Dinge gibt, die man tun kann.

Der “Souvenir Shop”, der am 11. August 2019 im neuen Lindley Hotel stattfindet, ist so etwas. Was sich zunächst nach schnödem Sonntagshopping anhört, ist in Wahrheit ein ganzheitliches tagesfüllendes Wohlfühl-Event, konzipiert und kuratiert von Justina Honsel, die sich mit ihrer Event-Reihe “Ladies, Wine & Design” in Frankfurt längst einen Namen gemacht hat.

Für die Early Birds geht es schon morgens ab 9:30 Uhr los – mit einem ausgewogenen und gesunden Frühstück im Leuchtendroter. Connect to inspire Breakfast heißt die Reihe, dabei geht es darum Menschen in Frankfurt zu vernetzen.

Gestärkt und belebt kann danach entweder gleich zum Stöbern übergegangen oder noch entspannt eine Runde Yoga gemacht werden. Spätestens nach ein paar Asanas sind die Sinne dann geschärft für die wunderbaren Produkte des Souvenir Shop, die alle von Justina persönlich handerlesen wurden. Mit dabei sind Brands wie Nstorejapan, Early, Viola Beuscher Ceramics, Fine Deo, Hanna Marie Gropper Jewlery, Wild im Herzen, the paperbag u.v.m. ...

Alles junge, teils regionale kleine Marken, die großen Wert auf Nachhaltigkeit legen und stolz auf ihre Handarbeit sind. Von Schmuck über Keramik und Kosmetik bis hin zu hochwertigen Lederaccessoires ist hier für jeden etwas dabei.

Nicht unerwähnt bleiben darf an dieser Stelle, dass Justina Honsels Veranstaltungen alle ein maßgebliches Ziel verfolgen: das Networking und den Austausch untereinander. Damit sind sowohl die jungen Brands gemeint, die sich gegenseitig kennenlernen, inspirieren und vernetzen sollen, aber auch die Besucher, die sensibilisiert werden sollen für Nachhaltigkeit und bewussten Konsum. Und natürlich geht es darum, einen entschleunigten Sonntag in einer schönen Location mit vielen tollen Menschen und kleinen Highlights zu erleben.

 

Souvenir Shop

Sonntag, 11.August 2019, 11:00 Uhr - 17:00 Uhr

Facebook Event Link hier

 

 

Connect to inspire Breakfast

Sonntag, 11.August 2019, 9:30 Uhr
 
 
Connect to inspire Breakfast brings together like-hearted people to connect, make new friends, support important causes, give opportunities, and celebrate Frankfurt's community empowerment in inspiring and beautiful local environments.
 
 *9.30 am Connect to inspire Breakfast
 
Same day, same location: 
*11 am Yoga mit Marleen Haberscheidt from Modern Sangha 
*11 am - 5 pm Souvenir Shop
 
Reservation for Yoga and/or Breakfast: mail@justinahonsel.de
 
Connect * Meet lovely People * Awesome Food * Sustainable Brands * Beautiful Location
 
Facebook Event Link hier
 

 

 

 

 

 

 

 

July 13 2019 Saturday at 08:59 AM

GOOD COMPANY MARKET

 See you there! I'm sure you can talk me into some nice prices <3

 

 

 

 

January 01 2019 Tuesday at 12:00 AM

WELCOME 2019 <3

THANK YOU FOR YOUR LOVE AND SUPPORT IN 2018!

IT WAS A BUSY YEAR AND WE ARE REALLY GRATEFUL FOR EVERYTHING WE ACCOMPLISHED, ESPECIALLY FOR OUR NEW STUDIO AND FOR ALL THE LOVELY PEOPLE WE MET. WE HAVE SOME EXCITING PROJECTS GOING ON AND CAN'T WAIT TO SHARE THEM WITH YOU SOON! LET'S SPREAD EVEN MORE LOVE, EMPATHY & KINDNESS IN 2019, FOCUS ON INNER GROTH AND SHARE WHAT WE LEARN WITH EACH OTHER. 

LOTS OF LOVE & LUCK FOR ALL OF YOU!

HAPPY NEW YEAR

 

 

 

December 25 2018 Tuesday at 04:08 PM

Season's Greetings

We wish you all happy holidays, quality time with your loved ones, cuddles, laughter, good food and time to relax and contemplate. 

LOVE EARLY

 

 

 

 

December 11 2018 Tuesday at 10:58 PM

Open Studio Sunday & Online Winter Special

DEAR FRIENDS,

TIME WENT BY SO QUICKLY AND CHRISTMAS IS ALREADY AROUND THE CORNER. LET'S GET TOGETHER ONE MORE TIME THIS YEAR FOR A COZY AFTERNOON WITH TEA, PUNCH, COOKIES AND A 10% DISCOUNT ON ALL EARLY PRODUCTS AS WELL AS UP TO -40% ON SAMPLES. 



AS A SPECIAL, WE OFFER TO PERSONALIZE ONE OF OUR EMBOSSED HEART CARD CASES WITH YOUR MANTRA, A LOVE NOTE, BABY NAMES, NICKNAME, INITIALS, ETC... 

 

 

     

WE ARE LOOKING FORWARD TO SEEING YOU! 


SUNDAY DEC.16TH, 2-6 PM, BURGST. 70-74 HH, FRANKFURT


...AND FOR ALL OF YOU WHO LIVE TO FAR AWAY TO COME BY NEXT SUNDAY, There is still our online winter special: GET THE 10% DISCOUNT BY USING #HOLIDAYSEASON AT CHECKOUT UNTIL DEC. 20TH. 

 

 

 

December 09 2018 Sunday at 11:40 PM

10% OFF WINTER SPECIAL

 

HERE IS OUR ONLINE WINTER SPECIAL FOR YOU! WE OFFER 10% DISCOUNT ON ALL ORDERS PLACED UNTIL DEC. 20TH WITH CODE #HOLIDAYSEASON

HAPPY SHOPPING : )

 

 

 

 

November 21 2018 Wednesday at 01:13 AM

EARLY @Blogger Bazaar

We are so happy about this feature! Find the whole story at Blogger Bazaar.

EARLY at Blogger Bazaar

 

 

November 20 2018 Tuesday at 12:51 PM

EARLY X PURPLE HEART AT MOXY HOTELS

CHECK OUT PURPLE HEART AT MOXY HOTELS NEXT SATURDAY NOV.24 TH!

SUPPORTING THIS CHARITY IS CLOSE TO OUR HEART AND WE ARE LOOKING FORWARD TO SEEING MANY OF YOU THERE! 

 

 

November 01 2018 Thursday at 12:00 AM

STUDIO OPENING EVENT

After quite some time searching for a new studio and a lot of renovation we finally moved into our new space this summer. 

We are very excited to show you around and celebrate with you next Saturday, Nov. 10th, 3-6PM.
Come by and check out brand new products, special offers, drinks and music from our dear friends Mario y Gonzales.


Looking forward to seeing you!
X

 

 

Contact & Legals Privacy Policy © 2024 THIS IS EARLY FACEBOOK INSTAGRAM