News
July 12 2013 Friday at 05:20 PM

EARLY ELSEWHERE: CAPSULE BERLIN 2013


Hello lovers! After weeks of packing and preparing we made it to Capsule at Fashion Week Berlin in one piece. Have a look at our booth and everything. We had so much fun.


Very EARLY and still a bit sleepy. Coffee anybody? No, Caramel! At least this is our new color for SS14 like the 4V BAG in the display.




Even if it doesn't always work out (phew), it's such a relief to be well organised. Look, the SMART NECK is a perfect tool for running around at the exhibition. The notes fit inside, too.


We were very blessed to have tons of positive feedback to our brand and the philosophy behind.


To make sure that everything turnes out the best way possible for us we used a little magic: We buried little packages with snippets of the EARLY material in the ground. As it is a freely adapted ritual from our cute Russian line mangager Vera, we call it schnassdoo. Lol. 

Now that's gonna provide loads of good fortune for real.

Love,

V




June 27 2013 Thursday at 11:19 PM

EARLY presents: ECO EDITION @ CAPSULE BERLIN


 

 

Dear friends,

this is such a cool summer of firsts: For the first time EARLY will have a booth at Capsule in the context of Berlin Fashion Week. Will take this opportunity to launch the ECO EDITION with classy new items.

For the ECO EDITION we use vegetable-tanned leather produced in Germany. „Vegetable-tanned“ means without additives like chrome which can be toxic to life and nature. There are few German accessory labels working with that kind of material.

At the show, EARLY will present a selection of classic items as well as new STYLES. Basic COLOUR for Fall / Winter 2013 is a COOL BLACK with gold metallic details. You will also find new and remarkable shades for the SS14 collection. 

Please be curious and drop by at our booth, get a lookbook, have a chat and a cup of tea with us.

This is where we hang out:

 

Capsule Berlin

July 2 & 3, 2013

Postbahnhof

Straße der Pariser Kommune 8

10243 Berlin

 

We’re looking forward to seeing you!

The EARLY family

 


June 12 2013 Wednesday at 08:58 PM

Review: BERLIN FASHION WEEK 2012 W/ CHARMIE


We are so excited, packing and preparing for Berlin Fashion Week 2013. EARLY will be represented at Capsule Show which is taking place at July 2nd and 3rd. I really like Berlin in summer. I remember how much fun it was last year to just hang there. 

As my lovely cousin Charmie had some model bookings for Fashion Week 2012 I decided to join her and get some inspiration for EARLY and absorb the vibrant fashion mood that saturates the city in this last week of July. We just strolled around, chilled with our friend Jasna at my favourite place Prinzessinengarten during the day and met the cool artists Mahoyo Girls afterwards. 


Altogether we were invited to the ASAP Rocky concert - and we had a blast. Not only because we are huge ASAP fans, but also because of the wild dancing, sweating and jumping around like headless chicken.





After the  concert even more magic happend: Accidently we ran into the NY based photographer Paul Ward and the Brasilian shoedesigner Matheus. We shared a cab and enjoyed a final drink. While having a great time an idea came up: Why not spontaneously join forces and realize a project with all the things we love most? Fashion, modeling, shooting and frozen yoghurt!

So this is what we where up to the next morning ...




 


Yuummmm! Those comfy shoes come from Mutta Shoes, caps by Two Bob and Accessories like hip bag and bow tie by EARLY. Paul shot the pictures and uses them for his awesome "I am series". 

Now tell me, could the flow of this journey be any more perfect?

Please come by and say hello this year at Capsule, Postbahnhof, Straße der Pariser Kommune 8, 10243 Berlin. We're looking forward to seeing you!

Thanks to the endless opportunities life has to offer,

V

Credit: Pictures showing Asap Rocky and Mahoyo by Paul Ward.




June 02 2013 Sunday at 11:13 AM

EARLY elsewhere: MUSEUM OF APPLIED ART FRANKFURT


Oh, the EARLY items are so lovely presented! The store at popular Museum of Applied Art in Frankfurt, Germany is now another location that belongs to the art world. 

We're very proud.

ML



May 29 2013 Wednesday at 11:00 PM

Status: HAPPY 1ST BDAY!


 

Okay, let us figure this out: EARLY ONLINE is already one year old? Like 12 months? Like 52 weeks à 7 days and stuff? Seems like nothing. Although, our little baby has already quite grown, hasn't it? :)

We're celebrating a busy and adventurous year with champagne and yummy carrot cupcakes. There's so much more to come.

Thanks to y'all!

<3

ML



May 22 2013 Wednesday at 04:09 PM

We travel: CHARMIE AROUND THE WORLD

 

Our friend and jetsetter model Charmie hops around the globe and gets down at some exclusive fashion events. Always with her: The 4V BAG as both, handbag and backpack.

Left picture shows Charmie at Mercedes-Benz Fashion Week in New York, right picture is taken at Audi Fashion Festival in Singapore. Poor thing. Can't you get us at least some of those canapés?

And pls come back soon.

Love,

ML

 

 

April 17 2013 Wednesday at 06:10 PM

Yeah, we make it: CLUTCHBELTS

Wanna know how the magical metallical belts from EARLY's V CLUTCHES are made? They take quite some piece of handicraft. Have a glimpse!

First, our producer at the manifacture cuts the leather belts into delicate stripes.

After that, we gather our friends for some teatime, cookies, chatting and ...

 

... weaving. Voilà! Thank you, Vera and Charmie.

 

 

 

April 05 2013 Friday at 12:32 PM

We say 'hello': VERA


One of EARLY's busiest girls: She's an artist, a designer, a thinker and a nerd with style, spirit and temperament. She consults and finds ideas for new products and designs. Plus, she has just discoverd a secret passion for files and runs the office and the stock like a master. Haha.

In this picture she's at her studio wearing the black and white V CLUTCH, which she really loves. She's not the only one, the CLUTCH was sold out within a blink of an eye.

Thanks babe for your great work!

ML



March 05 2013 Tuesday at 09:00 PM

EARLY elsewhere: HAPPY SHOP & HARMONY BERLIN

 

 

 

Step by step EARLY conquers Berlin. Happy Shop offers damn cool and international clothing and accessory brands. Harmony collects those treasures that would be really pretty in a light countryhouse. 

We're thrilled to work with you guys.

ML

Credit: Pictures from websites of Happy Shop and Harmony



February 02 2013 Saturday at 09:35 AM

EARLY elsewhere: FEATURES IN GLAMOUR, ZEIT MAGAZINE, CUT MAG



 

People and media love our summery WHEAT line. It's shining at Glamour Fashionmagazine 11/2012, at Cut Magazin and at Zeit Magazin online 1/2013. Feels a bit like being crowned.

Thanks, you great peeps,

ML



January 14 2013 Monday at 11:22 AM

EARLY elsewhere: MUSEUM OF MODERN ART STORE FRANKFURT


 

EARLY goes arty. The MMK store at the famous Museum of Modern Art in Frankfurt, Germany presents our little ones in an exclusive manner.

Gotta take a look at the latest exhibition.

Bliss 2 u,

ML



January 01 2013 Tuesday at 03:10 PM

Status: HAPPY NEW YEAR 2013


 



December 21 2012 Friday at 10:05 AM

We travel: JULIA IN HEAVEN

 

 

Gosh girl, where are you? In the sky or by the sea or in between? Our friend Julia has captured the amazing view from Montana Roja and sent us the picture. Next to her: the BIG POUCH.

Have fun and, please, don't get dizzy up there. 

ML



December 09 2012 Sunday at 06:17 PM

EARLY elsewhere: DOTTI'S VINTAGE & MATRIX SWITZERLAND

 

Heyyya, beautiful Switzerland! From now on, you can find EARLY in some of your shops. The upper row of pictures shows Dottis Vintage that presents itself in Zurich with colorful styles and loads of humor. In the other pic you see Matrix in Basel, an arty design studio and shop. 

Grüezi, you very friendly people over there!

ML

Credit: Pics from the respective shop websites



December 05 2012 Wednesday at 09:54 AM

New in: EARLY FOR XMAS @ 2ND HOME


Look what we got at trendy accessory store 2nd Home in Frankfurt for Christmas.

Some new and some classy styles: Shiny SILVER SNAKE. BLACK SNAKE...

... and smoothy creamy WHEAT.

Have some wonderful holidays!

ML



October 08 2012 Monday at 02:20 PM

Yeah, we make it: ONLINE SHOP


Wow, that was one marathon of shooting and preparing. But let us tell you this: If it’s in your heart, it’s always worth it.

 

EARLY's online shop was about to launch with fresh products from the VINTAGE EDITION and a new model.

 

Our new EARLY family member Kohrlan smiled like she was lovedrunk. We celebrated the opening and the friendly buzz on fashion blogs and online mags with confetti, ice cream, and champagne.

Thanks for the support!

ML



August 29 2012 Wednesday at 05:27 PM

We travel: PICKNICK WITH KILLA AND HANIBAL

 

What a beautiful day! We just met up with Hanibal the fuzzy donkey and had a picknick with cake and juice. My friend Killa is carrying the  INK 4V BAG and the WHEATH MOBILE CASE.

Can you smell the flavour of the cut grass?

V

 

 

July 28 2012 Saturday at 10:40 PM

FESTIVAL SEASON 2 - 100 YARDS BLOCKPARY


The last weeks were so busy that I almost forgot to share my pictures from the 100 Yards Blockparty with you. But it was such a great day all in all that I want to keep its memory alive, even if it ended in a bad way for me - my car was broken into!

The funny thing about it is, that the thief stole specifically EARLY products. Unfortunately I had a new 4V Bag in the trunk, which I intended to deliver to a customer the next day. It was gone, as well as my own 4V Bag including a Mini and a Middle Pouch and a Mobile Case, all in a very used condition (apparently still precious). There were three pair of shoes and two nice branded jackets which were spared. (Yes, I have the tendency to turn my trunk into a closet.) At least this someone was nice enough to empty all my pouches, so that I still have my cards, my makeup and most of the other little things we carry in our bags. But the car was such a mess! I didn't want to take a picture and I hope I'll forget quickly about it. 

But the Blockparty was incredible! Perfect weather and great music. I can hardly remember an event with as many beautiful people, and I was pleased to see quite a few wearing EARLY hipbags. The Pharcyde and Azari & III totally rocked and Nas just killed it! He played for almost two hours! You could really feel his connection to the crowd. It was so much fun and got even better when it started to rain. It was a very gentle rain that soothed the heat of the day which was still stuck in the 100 yards. Epic!









For all who missed it  - check out the 100 yards video recap or the summing up below.





July 12 2012 Thursday at 10:00 AM

EARLY elsewhere: FEATURE IN RAL6010

  

EARLY is spreading the word. Our SLIM HIP BAG is featured at the sustainability magazine Ral6010 made by Frankfurter Rundschau print and online in 07/2012.

Thanks guys!

ML



June 28 2012 Thursday at 05:19 PM

FESTIVAL SEASON - LÜFTEN ARTS AND MUSIC FESTIVAL 2012


RAINBOW OVER OPEN AIR STAGE AT LÜFTEN FESTIVAL 2012


LAST WEEKEND WAS A BLAST! I SKIPED WORKING AND SPEND TWO WONDERFUL DAYS WITH SOME OF MY CLOSEST FRIENDS AT LÜFTEN ARTS AND MUSIK FESTIVAL. IT WAS THE FIRST TIME THAT THIS FESTIVAL TOOK PLACE, AND EVEN IF IT WASN'T AS WELL-VISITED AS IT COULD BE, I CAN ONLY SAY THAT I REALLY LIKE THE CONCEPT AND HOPE THAT IT WILL BE ON AGAIN NEXT YEAR. THE MIXTURE OF DIFFERENT ART TYPES IS INSPIRING AND SEPARATES THIS EVENT FROM BIG COMMERCIAL FESTIVALS.

MY FAVORITE PLACE WAS THE TACO BAR RUN BY SOME GUYS FROM FRANKFURT STÄDEL ART SCHOOL. I LOVED THEIR FOOD AND THE WHOLE SETTING THEY CREATED. 

THE CONCERTS OF JAMES BLAKE, DILLON AND ALEX CLARE WERE AMAZING, AND I WAS BLEWN AWAY BY THE PERFORMANCE OF HUDSON MOHAWKE. I HAD NEVER HEARED OF HIM BEFORE BUT HE MADE ME DANCE LIKE THERE WERE NO TOMORROW. 

ON THE LAST DAY IT RAINED FOR TWO HOURS, BUT DURING THE FINAL OPEN AIR CONCERT OF MAXIMO PARK A MAGNIFICENT DOUBLE RAINBOW EXPANDED OVER THE STAGE. THERE COULDN'T HAVE BEEN A BETTER ENDING! 

I'M LOOKING FORWARD TO A GREAT SUMMER FULL OF RAINBOWS, MUSIC AND LOVE.






















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