News
July 28 2012 Saturday at 10:40 PM

FESTIVAL SEASON 2 - 100 YARDS BLOCKPARY


The last weeks were so busy that I almost forgot to share my pictures from the 100 Yards Blockparty with you. But it was such a great day all in all that I want to keep its memory alive, even if it ended in a bad way for me - my car was broken into!

The funny thing about it is, that the thief stole specifically EARLY products. Unfortunately I had a new 4V Bag in the trunk, which I intended to deliver to a customer the next day. It was gone, as well as my own 4V Bag including a Mini and a Middle Pouch and a Mobile Case, all in a very used condition (apparently still precious). There were three pair of shoes and two nice branded jackets which were spared. (Yes, I have the tendency to turn my trunk into a closet.) At least this someone was nice enough to empty all my pouches, so that I still have my cards, my makeup and most of the other little things we carry in our bags. But the car was such a mess! I didn't want to take a picture and I hope I'll forget quickly about it. 

But the Blockparty was incredible! Perfect weather and great music. I can hardly remember an event with as many beautiful people, and I was pleased to see quite a few wearing EARLY hipbags. The Pharcyde and Azari & III totally rocked and Nas just killed it! He played for almost two hours! You could really feel his connection to the crowd. It was so much fun and got even better when it started to rain. It was a very gentle rain that soothed the heat of the day which was still stuck in the 100 yards. Epic!









For all who missed it  - check out the 100 yards video recap or the summing up below.





July 12 2012 Thursday at 10:00 AM

EARLY elsewhere: FEATURE IN RAL6010

  

EARLY is spreading the word. Our SLIM HIP BAG is featured at the sustainability magazine Ral6010 made by Frankfurter Rundschau print and online in 07/2012.

Thanks guys!

ML



June 28 2012 Thursday at 05:19 PM

FESTIVAL SEASON - LÜFTEN ARTS AND MUSIC FESTIVAL 2012


RAINBOW OVER OPEN AIR STAGE AT LÜFTEN FESTIVAL 2012


LAST WEEKEND WAS A BLAST! I SKIPED WORKING AND SPEND TWO WONDERFUL DAYS WITH SOME OF MY CLOSEST FRIENDS AT LÜFTEN ARTS AND MUSIK FESTIVAL. IT WAS THE FIRST TIME THAT THIS FESTIVAL TOOK PLACE, AND EVEN IF IT WASN'T AS WELL-VISITED AS IT COULD BE, I CAN ONLY SAY THAT I REALLY LIKE THE CONCEPT AND HOPE THAT IT WILL BE ON AGAIN NEXT YEAR. THE MIXTURE OF DIFFERENT ART TYPES IS INSPIRING AND SEPARATES THIS EVENT FROM BIG COMMERCIAL FESTIVALS.

MY FAVORITE PLACE WAS THE TACO BAR RUN BY SOME GUYS FROM FRANKFURT STÄDEL ART SCHOOL. I LOVED THEIR FOOD AND THE WHOLE SETTING THEY CREATED. 

THE CONCERTS OF JAMES BLAKE, DILLON AND ALEX CLARE WERE AMAZING, AND I WAS BLEWN AWAY BY THE PERFORMANCE OF HUDSON MOHAWKE. I HAD NEVER HEARED OF HIM BEFORE BUT HE MADE ME DANCE LIKE THERE WERE NO TOMORROW. 

ON THE LAST DAY IT RAINED FOR TWO HOURS, BUT DURING THE FINAL OPEN AIR CONCERT OF MAXIMO PARK A MAGNIFICENT DOUBLE RAINBOW EXPANDED OVER THE STAGE. THERE COULDN'T HAVE BEEN A BETTER ENDING! 

I'M LOOKING FORWARD TO A GREAT SUMMER FULL OF RAINBOWS, MUSIC AND LOVE.






















June 14 2012 Thursday at 11:16 AM

THANKS FOR BEING THERE!


WOW. WE DON'T KNOW WHAT TO SAY. THANK YOU SO MUCH FOR ALL THE LINKINGS, LIKES AND POSTS, WE'RE OVERWHELMED BY THE SUPPORT. THIS SHOWS EVEN MORE THAT THIS IS THE RIGHT WAY TO GO.

DO WHAT YOU LOVE AND DO IT WITH AWARENESS. NOTHING ELSE. START WITH SMALL STEPS BY CREATING AND CONSUMING GOOD STUFF. OH, AND PLEASE FORGIVE 'LITTLE ACTS OF CLUMSYNESS' AS WE ALL AND EARLY ARE IN THE BABY'S SHOES IN SOME SITUATIONS. WE WILL NEED YOU AND YOUR SUPPORT FURTHER ON, YOU KNOW THAT. TO MAKE A COMMUNITY. WOHOO.


HERE SOME OF THE 'EARLY RESPONSES'. CLICK ON THE PICTURES TO READ THE WHOLE ARTICLES!












WE ALSO GOT THIS LOVELY EDITORIAL AT DJ MAG 6/2 JUNE 2012.

PICTURES TAKEN BY JULIA KATHARINA ZIEGLER 




LET'S SPREAD THE WORD WITH BLISS.

V



May 30 2012 Wednesday at 07:25 PM

THAT WAS THE FUNNEST DAY...


YESTERDAY I WAS SO HAPPLY THRILLED BY THE LAUNCH OF EARLY ONLINE BUT SO EXHAUSTED AT THE SAME TIME THAT I WAS REALLY LOOKING FOR PEACE OF MIND ...

ESCAPING FROM THE HEART OF THE CITY ON MY BIKE WAS ALREADY PURE BLISS AND THE LIGHT, THE AIR, AND THE SILENCE OF THE FOREST BROUGHT ME COMPLETE EASINESS RIGHT AWAY...

I WENT TO A PLACE WHERE MY FATHER USED TO TAKE ME AND MY BROTHER AS KIDS WHEN MY MUM NEEDED SOME QUIET HOURS: A WOODEN TOWER IN THE FOREST. FINDING IT LOCKED UP DUE TO ITS STATE OF DISREPAIR WAS DISAPPOINTING  BUT AS I TOOK A RIDE ON THE BIG WHEEL LATER I HAD A BEAUTIFUL CHANGE OF PERSPECTIVE ANYWAYS...

AFTER SOME DEEP BREATHS I WAS READY FOR THE CRAZYNESS OF THE REAL WÄLDCHESTAG FEAST. I'VE NEVER BEEN THERE BEFORE, AND ALL THOSE FUN RIDES SURROUNDED BY TREES TRUELY SEEMED BIZARE TO ME. IT WAS BEAUTIFUL AND KIND OF DISTURBING AT THE SAME TIME...

I'M QUITE FAMILIAR WITH THIS WOODLAND AND THERE IS SOMETHING ODD THAT I PARTICULARLY LIKE ABOUT IT: ITS WIDER PATHS ARE FIXED WITH CRUSHED ROCK THAT HOLDS LITTLE PIECES OF GARBAGE FROM PAST DECADES HERE AND THERE, ABOVE ALL THE PEEL OFF PARTS CANS USED TO HAVE IN THE 80IES. I KEEP FINDING THEM BY CHANCE EVERY TIME I'M WANDERING AROUND IN THIS AREA, AND IT GIVES ME AN INTENSE MOMENT OF A CHILDHOOD BACKFLASH, WHEN DRINKING COKE WAS SOMETHING BODACIOUS AND FOLDING PAPER PLANES FOR OUR TRIP TO THE WOODEN TOWER WAS MY OCCUPATION. 

MY NEW OCCUPATION WITH EARLY IS SURELY AS MUCH FUN! I'M REALLY HAPPY! I'M LOOKING FORWARD TO SHARING THIS JOY WITH YOU! EVERYTHING MAKES SO MUCH SENCE RIGHT NOW.

TAKE CARE!

V

 








P.S: THIS IS THE MATCHING SONG TO MY GREAT DAY |  EELS - IN MY DREAMS



May 30 2012 Wednesday at 12:00 AM

EARLY @ I Love Ponys

May 29 2012 Tuesday at 10:36 AM

TIME TO CELEBRATE!


Guys, we’re so excited! EARLY is on the line. After some intense days of being glued to the screen we’re now taking off, celebrating our project, the lovely weather including a confetti rain out of the studio window and the beauty of life itself! 

Today is the perfect day for celebration, especially as a Frankfurt local: It’s Wäldchestag, baby! A very charming annual holiday. Okay, we admit, the "little wood day" is not a REAL holiday, it's more like a Volksfest taking place in the forest where the city people can have an extra day of leisure, of hanging outside and celebrating … well, nothing in particular but the woods and the sun. However, to us it’s normal – because the forest rocks.

Before you head off, have a look at our brandnew shop ... Thanks to Tobi, Lena, Flo, Vera, Micha, Suska, Jan, Cem and Juli for the great support. 

( phonetic order ; )

And now: See you in the woods!

Love, Valerie



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